About the Dodge Custom Royale
Produced between 1954 and 1956, the Dodge Custom Royale represented the top trim level in Dodge's full-size line-up. These vehicles featured distinctive chrome trim, two-tone paint options, and spacious interiors typical of American cars from this era. Most examples came with V8 engines ranging from 4.0 to 5.2 litres, paired with automatic or manual transmissions. The Custom Royale was available as a four-door saloon, two-door hardtop, and convertible.
Very few Custom Royales were originally sold in the UK, making them exceptionally rare today. Most examples now in Britain have been imported from the United States, either as restored vehicles or restoration projects. The cars appeal to collectors of classic American vehicles and those seeking something distinctive for shows and events.
What Affects the Price
Condition is the primary factor affecting value. Fully restored examples with correct parts and period-accurate finishes command top prices, whilst project cars requiring significant work sell for considerably less. Original, unrestored vehicles in good condition can be particularly valuable to purists.
The body style significantly impacts price, with convertibles typically worth 30-50% more than saloons. Two-door hardtops sit between these extremes. Originality matters greatly - matching numbers engines, original paint codes, and factory-correct interiors all add value. Import history and documentation also play a role, with fully registered and MOT-tested vehicles worth more than recent imports requiring work to meet UK standards.
Rust is a major concern with these vehicles. The usual problem areas include sills, floor pans, boot floors, and lower rear quarters. Parts availability can be challenging and expensive, which affects the value of incomplete or heavily modified examples.
Buying Tips
Always inspect thoroughly for rust, particularly in structural areas. Check underneath the vehicle and inside the boot for hidden corrosion. Verify that all panels are original or properly repaired rather than filled with body filler.
Confirm the engine and transmission function correctly. Parts for these V8 engines are available but can be costly to source in the UK. Check for oil leaks, unusual noises, and smooth operation. Test the brakes extensively, as many examples retain original drum brakes all round which may need upgrading for modern road use.
Request full documentation including import papers, previous restoration receipts, and any history available from the United States. Join a classic American car club for advice and support. Consider having a pre-purchase inspection carried out by a specialist familiar with 1950s American vehicles. Budget for ongoing maintenance and storage, as these cars require covered parking and regular use to prevent deterioration.